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Top 100 Most Popular Brand Slogans and Taglines

Monday, July 20, 2026

A past Centumth puzzle. Play it on this page with five guesses, or read the full Top 100 ranking below.

Advertising is everywhere! For this list, guess the most iconic and recognizable brand slogans and taglines of all time. To make it incredibly easy, you can type the famous slogan (like "Just Do It") OR the brand it belongs to (like "Nike"), and both will be accepted as correct!

This list was researched and ranked by hand for Centumth. Entries near #1 are the names almost everyone thinks of first. Entries near #100 are true, a little obscure, and still fair if you think sideways. Sources below are the starting point — the final order can include small editorial calls so the daily puzzle stays balanced.

You can play this archive puzzle with five guesses, or reveal the complete ranking if you came here looking for the list. Revealing locks this puzzle — you won’t be able to play it afterward.

Sources

Outbound sources help you verify the ranking. The published order is Centumth’s.

The full Top 100

  1. #1Just Do It (Nike)
  2. #2I'm Lovin' It (McDonald's)
  3. #3Finger Lickin' Good (KFC)
  4. #4Because You're Worth It (L'Oreal)
  5. #5Melts in Your Mouth, Not in Your Hands (M&M's)
  6. #6Have a Break, Have a Kit Kat (Kit Kat)
  7. #7Taste the Rainbow (Skittles)
  8. #8The Breakfast of Champions (Wheaties)
  9. #9Good to the Last Drop (Maxwell House)
  10. #10Think Different (Apple)
  11. #11Open Happiness (Coca-Cola)
  12. #12A Diamond is Forever (De Beers)
  13. #13The Happiest Place on Earth (Disneyland)
  14. #14Eat Fresh (Subway)
  15. #15Red Bull Gives You Wings (Red Bull)
  16. #16Can You Hear Me Now? (Verizon)
  17. #17What's In Your Wallet? (Capital One)
  18. #18Like a Good Neighbor, State Farm is There (State Farm)
  19. #1915 Minutes Could Save You 15% or More (Geico)
  20. #20Save Money. Live Better. (Walmart)
  21. #21Expect More. Pay Less. (Target)
  22. #22America Runs on Dunkin' (Dunkin' Donuts)
  23. #23Betcha Can't Eat Just One (Lay's)
  24. #24Snap! Crackle! Pop! (Rice Krispies)
  25. #25They're Gr-r-reat! (Frosted Flakes)
  26. #26Silly Rabbit, Trix Are For Kids (Trix)
  27. #27Magically Delicious (Lucky Charms)
  28. #28The Quicker Picker Upper (Bounty)
  29. #29Obey Your Thirst (Sprite)
  30. #30Is It In You? (Gatorade)
  31. #31We Try Harder (Avis)
  32. #32Where's the Beef? (Wendy's)
  33. #33The Ultimate Driving Machine (BMW)
  34. #34Vorsprung durch Technik (Audi)
  35. #35Built Ford Tough (Ford)
  36. #36Let's Go Places (Toyota)
  37. #37Zoom-Zoom (Mazda)
  38. #38Fly the Friendly Skies (United Airlines)
  39. #39The King of Beers (Budweiser)
  40. #40Maybe She's Born With It, Maybe It's Maybelline (Maybelline)
  41. #41The Best a Man Can Get (Gillette)
  42. #42Quality Never Goes Out of Style (Levi's)
  43. #43Impossible is Nothing (Adidas)
  44. #44Belong Anywhere (Airbnb)
  45. #45Don't Leave Home Without It (American Express)
  46. #46There Are Some Things Money Can't Buy (MasterCard)
  47. #47Mmm Mmm Good (Campbell's Soup)
  48. #48The Snack That Smiles Back (Goldfish)
  49. #49Connecting People (Nokia)
  50. #50Got Milk? (Milk)
  51. #51Pork. The Other White Meat (Pork)
  52. #52Beef. It's What's For Dinner (Beef)
  53. #53The Fabric of Our Lives (Cotton)
  54. #54Plop, Plop, Fizz, Fizz (Alka-Seltzer)
  55. #55Nobody Better Lay a Finger on My Butterfinger (Butterfinger)
  56. #56There's Always Room for Jell-O (Jell-O)
  57. #57Nothin' Says Lovin' Like Something from the Oven (Pillsbury)
  58. #58Choosy Mothers Choose Jif (Jif)
  59. #59Snap into a Slim Jim (Slim Jim)
  60. #60Do the Dew (Mountain Dew)
  61. #61The Uncola (7 Up)
  62. #62Be Kind, Rewind (Blockbuster)
  63. #63Dangerously Cheesy (Cheetos)
  64. #64Once You Pop, the Fun Don't Stop (Pringles)
  65. #65You're Not You When You're Hungry (Snickers)
  66. #66Get the Sensation (York Peppermint Pattie)
  67. #67How Many Licks Does It Take? (Tootsie Pop)
  68. #68Put a Tiger in Your Tank (Exxon)
  69. #69Think Outside the Bun (Taco Bell)
  70. #70What Happens Here, Stays Here (Las Vegas)
  71. #71Have It Your Way (Burger King)
  72. #72We Have the Meats (Arby's)
  73. #73Pizza! Pizza! (Little Caesars)
  74. #74Better Ingredients. Better Pizza. (Papa John's)
  75. #75No One Outpizzas the Hut (Pizza Hut)
  76. #76Eat Mor Chikin (Chick-fil-A)
  77. #77When You're Here, You're Family (Olive Garden)
  78. #78You're in Good Hands (Allstate)
  79. #79We Are Farmers! (Farmers Insurance)
  80. #80Nationwide is on Your Side (Nationwide)
  81. #81Reach Out and Touch Someone (AT&T)
  82. #82Every Kiss Begins with Kay (Kay Jewelers)
  83. #83He Went to Jared (Jared)
  84. #84Tastes So Good, Cats Ask for It By Name (Meow Mix)
  85. #85The Freshmaker (Mentos)
  86. #86I Want My MTV (MTV)
  87. #87Easy, Breezy, Beautiful, CoverGirl (CoverGirl)
  88. #88We Bring Good Things to Life (GE)
  89. #89Like a Rock (Chevrolet)
  90. #90Das Auto (Volkswagen)
  91. #91Let Your Fingers Do the Walking (Yellow Pages)
  92. #92Takes a Licking and Keeps on Ticking (Timex)
  93. #93Look Ma, No Cavities! (Crest)
  94. #94It Keeps Going, and Going, and Going (Energizer)
  95. #95Please Don't Squeeze the Charmin (Charmin)
  96. #96Tastes Great, Less Filling (Miller Lite)
  97. #97It's Everywhere You Want to Be (Visa)
  98. #98Intel Inside (Intel)
  99. #99The Relentless Pursuit of Perfection (Lexus)
  100. #100Don't Be Evil (Google)

The full ranked list is included on this page. Use Reveal full 100 list to read it, or play the game above.